Acer Climate Lab: Shaping a Future-Ready Tech Ecosystem

Sustainable visions often fall short when they overlook commercial realities. While many consumers want more sustainable options, they are far less likely to adopt them if they come at a higher cost or require significant behaviour change. This is the tension was our starting point of the collaboration with Acer. By looking across Acer’s core business, its wider portfolio of brands, and emerging unmet needs, we identified new combinations that could unlock added value and real competitive advantage, shaping a grounded vision for a future ecosystem of products and services.