A deep dive into the breast cancer journey to explore what gaps exist and what builds strength along the journey so that patients continue to engage with solutions that could improve their outcomes. Exploring themes like power dynamics, learned survival behaviours of women, and the tension between medical and personal aspirations to identify a set of interventions across the journey that would add agency and support along the journey while embracing the realities of the healthcare system these patients exist in. For this work, we leaned heavily on analogous research to bring fresh perspectives to the topic.
CLIENT
Pharma Company (Under NDA*)
DELIVERABLES
Patient Journeys Experience Concepts Experience Principles Research Insights
YEAR
2025
ROLE
Project & Design Lead
