The Future of Safety: Looking far ahead to help shape first next steps

What will safety mean in the future and where will it really matter? Social, political, physical, or something else entirely? We explored a wide range of signals and trends to build future scenarios for a car manufacturer, learning from the workarounds of people already living at the edge of change, from extreme weather to tech-forward, multi-generational living. These scenarios helped clarify the role our client could play across possible futures, informing both their readiness and the next set of strategic initiatives.