Hello there
I’m Justine Syen
With over 10 years of experience, I’ve worked across healthcare, consumer tech, retail, beauty, and more. What’s stayed consistent throughout is a human-centred way of working, where strategy and design are shaped by real people, stakeholder realities, and the impact on the planet.
Skills
Product Strategy / Digital Design / UX Design / Organisational Design / Creative Communities / Design Research
Principles that guide my work
Play with Purpose
Building in playfulness to unlock creativity and authenticity has had a huge impact on the way the team moves through the project but also in getting the client stakeholders to set aside their own bias and agendas to serve a better outcome. Having fun, pays off.
Participatory Design
No need to reinvent the wheel. With information and knowledge in abundance, novelty has become scarce. Analogous inspiration can always shed a new light and unlock more ideas. So when in doubt: Speak to a magician, olympian, dominatix, …
Borrowed Brilliance
Working in a bubble feels faster, but also can put you on a path no one wants to follow you on. Making the effort to bring different stakeholder groups into the process always pays off when moving into the pilot or activation phase of an idea. Sometimes it’s a pain, but it always turns into a gain.